Affectation (affectation) is behavior in which a person pretends or feigns feelings; the persona usually differs from the natural and sincere expression of emotions. This often appears in unnatural gestures, postures, facial expressions, manner of speaking, and intonation.
People may display affectation for various purposes, such as attracting attention, creating a certain impression, or hiding their true feelings. Affectation may be associated with a desire to appear better than one really is or with a desire to attract the attention of other people.
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