Goal (purpose, mental goal) is an object or outcome that motivates a particular activity, action, or behavior.

Human goals may be conscious and may be related to our desires, aspirations, and plans. They may also be mediated by signs, meaning that we use symbolic representations or language to formulate and understand our goals.

The process of setting goals, or goal setting, plays an important role in our lives and in our ability to organize activities. Well-defined goals can help us find direction, make decisions, and move forward, as well as motivate us to achieve desired outcomes.

Goals can vary widely, including short-term and long-term, personal and professional, modest and ambitious goals. They may relate to different areas of life, such as career, education, health, relationships, and much more.